Cookie Policy
Last updated: March 14, 2026
Introduction
This Cookie Policy explains how BrüChew (operated by BruChew, LLC) uses cookies and similar tracking technologies on bruchew.com. It describes what these technologies are, why we use them, and your rights to control their use.
By using our site, you acknowledge this policy. You can manage your cookie preferences at any time through our cookie consent banner or your browser settings.
What Are Cookies?
Cookies are small text files placed on your device when you visit a website. They allow the site to recognize your device, remember your preferences, and gather information about how you interact with the site. Similar technologies include pixels (small transparent images), web beacons, and local storage objects — all of which function in comparable ways.
Cookie Consent
When you first visit our site, you will see a cookie consent banner. Non-essential cookies are not placed on your device until you provide consent. You may accept all cookies, reject non-essential cookies, or customize your preferences through the preference center in the banner.
You can update your preferences at any time by reopening the cookie preference center (accessible via the cookie settings link in our website footer).
Categories of Cookies We Use
Strictly Necessary Cookies
These cookies are essential for the website to function. They enable core features like shopping cart functionality, secure checkout, and account access. Because they are necessary for the site to operate, they are placed on your device without requiring your consent.
| Cookie Name | Provider | Purpose | Duration |
|---|---|---|---|
_shopify_essential |
Shopify | Core site functionality, fraud prevention | 1 year |
_shopify_y |
Shopify | Visitor identification across sessions | 1 year |
_shopify_s |
Shopify | Session tracking during a single visit | Session |
cart |
Shopify | Stores your shopping cart contents | Session |
secure_customer_sig |
Shopify | Authenticates logged-in customer sessions | 1 year |
Performance & Analytics Cookies
These cookies help us understand how visitors interact with our website. The information collected is aggregated and used to improve site performance and the overall user experience.
| Cookie Name / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Shopify Analytics (Trekkie, Monorail) | Shopify | Aggregated site analytics — page views, sessions, and store performance | Session / Persistent |
Marketing & Advertising Cookies
These cookies are used to deliver relevant advertisements and to measure the effectiveness of our advertising campaigns. They may track your activity across other websites and platforms.
| Cookie Name / Technology | Provider | Purpose | Duration |
|---|---|---|---|
| Meta Pixel | Meta (Facebook/Instagram) | Tracks site visits and purchase events to measure and optimize advertising on Facebook and Instagram | Session / Persistent |
| Twitter/X Pixel | Twitter/X | Tracks site visits and conversion events to measure and optimize advertising on Twitter/X | Session / Persistent |
loggedConversion |
Shopify / Meta | Records completed conversion events to prevent duplicate reporting | 2 months |
Third-Party Cookies
Some cookies are placed by third-party services that appear on our pages. We do not control these third-party cookies — please review the privacy policies of the relevant third parties for more information:
- Meta (Facebook/Instagram): https://www.facebook.com/privacy/policy/
- Twitter/X: https://twitter.com/en/privacy
- Shopify: https://www.shopify.com/legal/privacy
How to Manage Cookies
Cookie Preference Center
You can manage your non-essential cookie preferences at any time by clicking the cookie settings link in our website footer. Withdrawing consent does not affect the lawfulness of processing based on consent before withdrawal.
Browser Settings
Most browsers allow you to refuse or delete cookies through their settings. Note that disabling strictly necessary cookies may affect the functionality of the site. Common browser instructions:
- Chrome: Settings → Privacy and Security → Cookies and other site data
- Safari: Preferences → Privacy → Manage Website Data
- Firefox: Options → Privacy & Security → Cookies and Site Data
- Edge: Settings → Cookies and site permissions
Opt-Out Tools
You may also use industry opt-out tools:
- Meta Ad Preferences: https://www.facebook.com/adpreferences/
- Twitter/X Ad Preferences: https://twitter.com/settings/your_twitter_data/twitter_interests
- NAI Opt-Out: https://optout.networkadvertising.org/
- DAA Opt-Out: https://optout.aboutads.info/
Do Not Track (DNT) and Global Privacy Control (GPC)
We recognize and honor Global Privacy Control (GPC) opt-out preference signals. When our site detects a valid GPC signal from your browser, we treat it as an opt-out of the sale or sharing of your personal information for cross-context behavioral advertising, as required under California privacy law (CPRA) and applicable state laws.
We do not currently respond to Do Not Track (DNT) browser signals, as there is no universal standard for DNT implementation.
GPC and DNT are different signals. GPC is a legally recognized opt-out mechanism under state privacy laws; DNT is a voluntary signal with no universally adopted standard.
Changes to This Cookie Policy
We may update this Cookie Policy from time to time. When we make material changes, we will update the “Last updated” date at the top of this page. We encourage you to review this policy periodically.
Contact Us
If you have questions about our use of cookies or this policy, please contact us:
BruChew, LLC
5473 Blair Rd Ste 100 PMB 842660
Dallas, Texas 75231-4227
Email: support@bruchew.com