Last updated: March 14, 2026

Introduction

BruChew, LLC (“BruChew,” “we,” “us,” or “our”) operates the website bruchew.com and is committed to protecting your privacy. This Privacy Policy explains what personal information we collect, how we use it, who we share it with, and what rights you have regarding your data.

Our mailing address: BruChew, LLC 5473 Blair Rd Ste 100 PMB 842660 Dallas, Texas 75231-4227

If you have questions about this policy, please contact us at support@bruchew.com.

Information We Collect

Information You Provide

When you interact with our website or make a purchase, you may provide:

• Contact information: Name, email address, phone number
• Shipping and billing address
• Payment information: Credit/debit card details or other payment data, processed securely through Shopify Payments (we do not store raw payment card numbers)
• Account credentials: Username and password if you create an account
• Communications: Messages you send us via email or contact forms
• Subscription preferences: Whether you subscribe to our recurring product plan or email/SMS marketing

Information Collected Automatically

When you visit bruchew.com, we and our third-party partners automatically collect:

• IP address and approximate location (derived from IP; we do not collect precise GPS location)
• Device and browser information: Browser type, operating system, device type
• Usage data: Pages visited, time spent on pages, links clicked, items added to cart
• Referring URL: The page or advertisement that brought you to our site
• Cookie and tracking data: Information collected via cookies and pixel technologies (see our Cookie Policy for full details)

Information from Third Parties

We may receive information about you from:

• Social media platforms: If you interact with our content on Facebook, Instagram, TikTok, X (Twitter), or YouTube, those platforms may share interaction data with us
• Advertising platforms: Meta and Twitter/X provide us with data about how users interact with our ads, including conversions and audiences

How We Use Your Information

We use the personal information we collect to:

• Process and fulfill your orders, including sending order confirmations, shipping notifications, and handling returns
• Manage your subscription, including billing, renewal reminders, and subscription changes
• Provide customer support and respond to your inquiries
• Send marketing communications (email or SMS) if you have opted in, including promotions, new product announcements, and special offers
• Personalize your experience and show you relevant content on our website
• Run targeted advertising campaigns on platforms like Meta (Facebook/Instagram) and Twitter/X, including through Custom Audiences, retargeting, and lookalike audiences
• Analyze website performance and understand how visitors use our site so we can improve it
• Detect and prevent fraud and protect the security of our website and customers
• Comply with legal obligations and respond to lawful requests from government authorities

Sharing Your Information

We share personal information with certain third parties as described below.

Advertising and Analytics Partners

We use tracking technologies — including the Meta Pixel (with Conversion API) and Twitter/X Pixels — that transmit certain information about your activity on our site to Meta and Twitter/X. This may include identifiers (such as hashed email address or IP address), pages you viewed, products you browsed, and purchases you made. These platforms use this data to serve you targeted advertising and to measure the effectiveness of our campaigns.

Under California law (CCPA/CPRA), this sharing of personal information with advertising partners for cross-context behavioral advertising may be considered a “sale” or “sharing” of personal information. See the California Residents section below for your opt-out rights.

Service Providers

We share information with trusted service providers who help us operate our business, including:

• Shopify: Our e-commerce platform, which processes orders and stores customer data on our behalf
• Payment processors: Shopify Payments and its underlying payment networks (e.g., Stripe), which handle payment transactions
• Shipping carriers: Third-party carriers who fulfill and deliver your orders
• Email and SMS marketing platforms: Services that help us send promotional and transactional communications
• Analytics providers: Tools that help us analyze website traffic and performance

These service providers are contractually required to use your information only to provide services to us and may not use it for their own marketing purposes.

Legal Requirements

We may disclose your personal information if we believe in good faith that doing so is required:

• To comply with a subpoena, court order, legal process, or other government request
• To enforce our Terms of Service or protect our legal rights
• To protect the safety, rights, or property of BruChew, our customers, or the public
• In connection with a merger, acquisition, or sale of all or substantially all of our assets, in which case your information may be transferred to the acquiring entity

Cookies and Tracking Technologies

We use cookies, pixels, and similar tracking technologies to operate our site, remember your preferences, and deliver relevant advertising. Specifically, our site uses:

• Shopify cookies (_shopify_essential, _shopify_s, _shopify_y, loggedConversion, cart) for core e-commerce functionality
• Meta Pixel and Conversion API (CAPI) for advertising measurement and targeting
• Twitter/X Pixels (multiple event pixels) for advertising measurement and targeting
• Shopify Analytics (Trekkie and Monorail) for site analytics

A consent management platform (CMP) is in place on our site, allowing you to review and manage your cookie preferences before tracking technologies are activated. For full details, including a list of specific cookies used and their durations, please see our Cookie Policy.

Your Rights

Regardless of where you live, you may:

• Access the personal information we hold about you
• Correct inaccurate information in your account
• Delete your account or request deletion of your data (subject to certain legal exceptions)
• Opt out of marketing emails by clicking the “Unsubscribe” link in any marketing email we send
• Contact us at support@bruchew.com for any privacy-related request

California Residents — CCPA / CPRA Rights

If you are a California resident, the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), grants you the following rights.

Categories of Personal Information We Collect

We collect this information for the business and commercial purposes described in the How We Use Your Information section above. We have collected these categories of personal information since at least January 1, 2022.

Categories of Third Parties We Share Personal Information With

• Advertising networks: Meta (Facebook/Instagram) and Twitter/X
• Analytics providers: Shopify Analytics and related tools
• Service providers: Shopify (e-commerce platform), shipping carriers, payment processors (Shopify Payments/Stripe), email and SMS marketing platforms

Your California Rights

Right to Know: You have the right to request that we disclose what personal information we have collected about you, including the categories of information, the sources, the business or commercial purposes, and the categories of third parties with whom we share it. You may also request the specific pieces of personal information we have collected.

Right to Delete: You have the right to request that we delete the personal information we have collected from you, subject to certain exceptions (e.g., legal obligations, completing a transaction).

Right to Correct: You have the right to request that we correct inaccurate personal information we maintain about you.

Right to Opt-Out of Sale / Sharing: You have the right to opt out of the sale or sharing of your personal information for cross-context behavioral advertising. To exercise this right, visit our Your Privacy Choices page or email us at support@bruchew.com with the subject line “Opt-Out of Sale/Sharing.”

Right to Limit Use of Sensitive Personal Information: To the extent we process sensitive personal information (such as precise geolocation or payment data), you have the right to limit its use to what is necessary to provide the requested services.

Right to Non-Discrimination: We will not discriminate against you — including by denying goods, charging different prices, or providing a different level of service — because you exercised any of your CCPA/CPRA rights.

How to Exercise Your California Rights

Submit a request by:

• Email: support@bruchew.com (include “California Privacy Request” in the subject line)
• Privacy Choices page: bruchew.com/pages/your-privacy-choices

Verification: To protect your information, we will verify your identity before processing a request. We may ask you to confirm your email address, order number, or other account information. We cannot process requests from unverified requestors.

Authorized Agents: You may designate an authorized agent to submit requests on your behalf. To do so, provide written authorization signed by you, or a valid power of attorney. We may still contact you directly to verify your identity.

Response Timeline: We will respond to your request within 45 calendar days of receipt. If we need more time (up to an additional 45 days), we will notify you in writing and explain the reason for the extension.

Lookback Period: You may request information about personal information collected since January 1, 2022.

Financial Incentive Disclosure

BruChew offers a 15% discount to new email subscribers. This discount is a financial incentive under the CCPA. To participate, you submit your email address via our signup form and receive a one-time discount code.

• What you provide: Your email address
• What you receive: A 15% discount on your first order
• How to opt out: You may unsubscribe at any time by clicking “Unsubscribe” in any marketing email. Unsubscribing will not affect any discount already applied to a completed order, but you will no longer be eligible for future email-only promotions.
• Estimated value: We estimate that the value of your email address to our business is reasonably related to the value of the discount offered, based on the expected commercial value of marketing communications sent to email subscribers.

Virginia, Colorado, Connecticut, Texas, Oregon, Montana, Indiana, Kentucky, Rhode Island, and Other U.S. State Residents

Residents of states with comprehensive consumer privacy laws — including but not limited to Virginia (VCDPA), Colorado (CPA), Connecticut (CTDPA), Texas (TDPSA), Oregon (OCPA), Montana (MCDPA), Indiana (INCDPA), Kentucky (KCDPA), and Rhode Island (RIDPPA) — may have rights similar to those described in the California section above, including the right to:

• Access a copy of personal data we process about you
• Correct inaccurate personal data
• Delete personal data you have provided or that we have collected about you
• Opt out of targeted advertising and the sale of your personal data
• Appeal a decision we make in response to your privacy request

To exercise these rights, email us at support@bruchew.com with your state of residence and the nature of your request. We will respond in accordance with the applicable law for your state.

International Visitors

Our website is intended for customers located in the United States. We do not ship internationally and do not direct our services to visitors outside the U.S.

If you are located in the European Union, European Economic Area, or United Kingdom and access our website, you may have rights under the General Data Protection Regulation (GDPR) or UK GDPR, including the right to access, rectify, erase, restrict processing, and object to processing of your personal data. Please contact us at support@bruchew.com if you have a GDPR-related inquiry, and we will do our best to assist you.

Global Privacy Control (GPC)

We recognize and honor Global Privacy Control (GPC) signals. If your browser or device sends a GPC signal, we will treat it as a valid opt-out of the sale or sharing of your personal information for targeted advertising purposes, as required by applicable state privacy laws.

Data Retention

We retain personal information only as long as reasonably necessary for the purposes described in this policy, or as required by law. Specific retention practices include:

• Order and transaction data is retained for a minimum of 7 years to comply with tax and accounting obligations
• Account information is retained as long as your account is active, and for a reasonable period thereafter in case you return
• Marketing preferences and email lists are maintained until you unsubscribe or request deletion
• Website analytics and log data is typically retained for up to 26 months
• Advertising platform data (e.g., Meta, Twitter/X) is subject to those platforms’ own retention policies

When personal information is no longer needed, we delete or anonymize it in a reasonably secure manner.

Security

We take the security of your personal information seriously and use commercially reasonable technical and organizational safeguards — including SSL/TLS encryption for data in transit, access controls, and secure payment processing through Shopify Payments — to protect your data from unauthorized access, disclosure, or misuse.

However, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security. If you believe your account or information has been compromised, please contact us immediately at support@bruchew.com.

Children’s Privacy

Our website and products are not directed to children under the age of 13, and we do not knowingly collect personal information from anyone under 13. We are committed to complying with the Children’s Online Privacy Protection Act (COPPA).

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at support@bruchew.com and we will promptly delete the information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or other factors. When we do, we will update the “Last updated” date at the top of this page.

We encourage you to review this policy periodically to stay informed about how we protect your information.

Contact Us

If you have questions, concerns, or requests related to this Privacy Policy, please reach out:

BruChew, LLC
Email: support@bruchew.com
Mailing Address: 5473 Blair Rd Ste 100 PMB 842660, Dallas, Texas 75231-4227

We will do our best to respond to all privacy inquiries within a reasonable time frame.